How to Engage Your Audience Using Digital Advertising
Nobody loves being advertised to, but not all ads have to feel sales-focused or pushy. Use paid channels to promote your content with the goal of turning the traffic generated by your ads into leads, and you’ll be adding far more value to your audience and positioning your brand in a more positive light.
But what does that look like in practice on native advertising platforms? Let’s take a look at how digital advertising can be made more inbound-y using Google AdWords.
When I search for interior designers using Google, I’m served four ads from companies trying to promote their services. But if I’ve never heard of these companies, how do I know which interior design company is right for me?
That’s where content-based pay-per-click (PPC) ads come into the picture. If you’re advertising an ebook titled “How to Find the Best Interior Design Company for Your Project”, it’s likely to stand out against the other ads and search results because it directly helps solve a problem. This means your ad is more likely to get the click and the conversion.